Interesting Re-brands: YOUTUBE
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
After almost a decade, YouTube has redesigned its logo. In a daring and bold move, these industry leaders have tweaked their logo to match their modernized user interface. WHAT DOES THE NEW LOGO LOOK LIKE? The new logo has the music and video streaming giants name and Play icon split up. The best thing about this split up is the […]
Interesting Re-brands: TINDER
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
As one of the most used dating applications – Tinder – reached the first half of 2017; the company decided to redesign its logo. From the word mark to a single flame-only representation of the application. In the opinion of many, this was a rather bold move coming from a company that was fairly new and extremely widely recognized via […]
Brand Identity – COCA-COLA
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
Coca-cola is perhaps one of the most influential brands in the world. Throughout the years, Coca-Cola has set out to form its brand identity and image. Via their logo, endorsement, and advertisements, they have established themselves as brand that is based on one universal value – happiness. Their advertisements and images portray them as a brand that is synonymous to […]
Brand Identity – NIKE
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
One of the most recognisable brand logos in the world, NIKE was named after the Winged Goddess of Victory. The way in which NIKE has marketed itself through its logo and brand identity – has made the brand synonymous with speed. NIKE established itself as a brand that is considered to be dominating the world of sportswear via constant celebrity […]
Brand Identity – LUSH COSMETICS
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
It is interesting to look at different leading brands, their brand identity, and how it resonates with the common consumer. One of the hippest cosmetic brands of the 20th century, Lush Cosmetics has a brand identity like no other. How Lush comes across as a brand? Lush has managed to establish itself as a cosmetic brand that is actively fighting […]
How to translate your Brand Idea into a Brand Identity?
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
SETTING UP A BRAND IDENTITY We often hear the word brand identity when there are discussions regarding start-ups and new business ideas. As businesses achieve a more in-depth understanding of consumer behaviour; there has been an increased focus on the importance of a brand identity and corporate identity design. If you are looking to start a new business venture, it […]
Why a brand logo is the foundation of your business identity?
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
Brand logos lay the foundation for a brands identity; therefore, it is essential that your logo creates a lasting impression on your potential consumers. Think back on all the logos that you can remember? What is the one thing that makes them memorable? A good logo is the perfect combination of simplicity and brand identity. More often than not, businesses […]
How to get work as a new freelance graphic designer
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
Trying to gain clients when you’re just branching out under your own name can seem impossible. I recently spoke to a friend who had some great advice for those starting out – 1. Develop your portfolio as a priority. 2. The main place you are marketing yourself these days is on the internet so make sure your SEO is up […]