TermiTech TPC – Securing your Properties

A logo that can mesh well with their red vehicles and charcoal uniforms, we decided to keep it clear, direct and simple.

The outline of the text box represents the protection/encasement from termites and pests – secure properties with Termitech TPC.

Bringing Childhood Heroes to Life – JKL Freight Lines Logo

JKL wanted a text only logo, one that paid tribute to their childhood heroes QFM. The team at JKL wanted something that was easy to decipher, yet a visual representation that left their potential and existing customers feel amazed.
They had a preference for a luxurious gold logo.
The process
Like all our logo consultations, we start by giving our clients a logo brief questionnaire to fill out. Based on the answers in the questionnaire, we design three logos/logo concepts for the company to choose from.

Are Brochures Still of Relevance in Today’s Digitised World?

With a shorter attention span than ever, our focus is the result of content being rammed down our throats.
Internet users like you and I have sort of developed a scrolling habit that just leads to us skimming through things and moving past without actually stopping to take that information in.

working on logo concept

5 Things to ask yourself before going for a logo consultation

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Why should I have my logo in vector format

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5 Question to ask yourself before re-branding

We often have clients coming to us for a re-brand, some are opting for a re-brand because they feel that their original identity no longer resonates with their customer base, or they want to represent their core values in a better manner. More often than not, we find that small business owners or owners of startups don’t put as much […]


Rantings of a Graphic Designer – Instyle architectural coatings

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How to write and impressive brand story

In our previous article reasons to invest time and money into crafting an effective brand story we discussed the long-term benefits, you can reap by creating a connection with your customers via your brand story. For me, as a graphic designer, your brand story is plays a huge part in how I design your logo, and other aspects of your branding. We […]


Why should you invest time and money into crafting an effective brand story

There is an art to storytelling; there are infinite ways if telling and re-telling the same story. Not only do different perspectives come into play but also the ability to connect with one’s readership. The same story can either be snooze-inducing or eye-poppingly interesting depending on how it’s told. The same rules apply to your brand story. Before I divulge […]


Essential attributes of a logo

How often do you and I come across a logo that is simple words over a picture? When an entrepreneur is looking for a starting point for their business’ identity, they immediately think – logo. Essentially, the primary purpose of a logo is to create an identifiable identity for a brand! A well thought out use of shapes, colours and […]