Blog

TermiTech TPC – Securing your Properties

A logo that can mesh well with their red vehicles and charcoal uniforms, we decided to keep it clear, direct and simple.

The outline of the text box represents the protection/encasement from termites and pests – secure properties with Termitech TPC.

Bringing Childhood Heroes to Life – JKL Freight Lines Logo

JKL wanted a text only logo, one that paid tribute to their childhood heroes QFM. The team at JKL wanted something that was easy to decipher, yet a visual representation that left their potential and existing customers feel amazed.
They had a preference for a luxurious gold logo.
The process
Like all our logo consultations, we start by giving our clients a logo brief questionnaire to fill out. Based on the answers in the questionnaire, we design three logos/logo concepts for the company to choose from.

Are Brochures Still of Relevance in Today’s Digitised World?

With a shorter attention span than ever, our focus is the result of content being rammed down our throats.
Internet users like you and I have sort of developed a scrolling habit that just leads to us skimming through things and moving past without actually stopping to take that information in.

working on logo concept

5 Things to ask yourself before going for a logo consultation

You’ve come up with a brilliant idea for a start-up, and you’ve got it all everything in place – all that’s left is a visual identity to go with it. In order for you to get the most out of your time, effort, and money it is important to ask yourself these things before you book a logo consultation. Work […]

LOGO IN VECTOR FORMAT

Why should I have my logo in vector format

Panicky – we often find our clients asking us what Vector files are. Vector graphics program like AI (Adobe Illustrator) use mathematical formulae to construct and store an image. WHAT ARE THE BENEFITS OF HAVING MY LOGO IN VECTOR FORMAT? Can be easily used on any product, stretched, or scaled down without losing its sharpness and quality. Easy to change […]

WHY SHOULD I RE-BRAND

5 Question to ask yourself before re-branding

We often have clients coming to us for a re-brand, some are opting for a re-brand because they feel that their original identity no longer resonates with their customer base, or they want to represent their core values in a better manner. More often than not, we find that small business owners or owners of startups don’t put as much […]

THE COLOUR CHOICE

Rantings of a Graphic Designer – Instyle architectural coatings

LOGO THOUGHT PROCESS ABOUT THE COMPANY The company itself is multi-faceted, offering a number of services. A complete service package, Instyle offers painting services, carpentry and plastering. Quality focused, the company prides itself on their professionalism and long-standing reputation. CLIENT REQUESTS One of the first things we ask our clients is to fill out a form and give us an […]

HOW TO WRITE AN IMPRESSIVE BRAND STORY

How to write and impressive brand story

In our previous article reasons to invest time and money into crafting an effective brand story we discussed the long-term benefits, you can reap by creating a connection with your customers via your brand story. For me, as a graphic designer, your brand story is plays a huge part in how I design your logo, and other aspects of your branding. We […]

RELEVANT AND IMPACTFUL

Why should you invest time and money into crafting an effective brand story

There is an art to storytelling; there are infinite ways if telling and re-telling the same story. Not only do different perspectives come into play but also the ability to connect with one’s readership. The same story can either be snooze-inducing or eye-poppingly interesting depending on how it’s told. The same rules apply to your brand story. Before I divulge […]

AUTHENTIC

Essential attributes of a logo

How often do you and I come across a logo that is simple words over a picture? When an entrepreneur is looking for a starting point for their business’ identity, they immediately think – logo. Essentially, the primary purpose of a logo is to create an identifiable identity for a brand! A well thought out use of shapes, colours and […]