TermiTech TPC – Securing your Properties
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
A logo that can mesh well with their red vehicles and charcoal uniforms, we decided to keep it clear, direct and simple.
The outline of the text box represents the protection/encasement from termites and pests – secure properties with Termitech TPC.
Bringing Childhood Heroes to Life – JKL Freight Lines Logo
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
JKL wanted a text only logo, one that paid tribute to their childhood heroes QFM. The team at JKL wanted something that was easy to decipher, yet a visual representation that left their potential and existing customers feel amazed.
They had a preference for a luxurious gold logo.
The process
Like all our logo consultations, we start by giving our clients a logo brief questionnaire to fill out. Based on the answers in the questionnaire, we design three logos/logo concepts for the company to choose from.
Are Brochures Still of Relevance in Today’s Digitised World?
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
With a shorter attention span than ever, our focus is the result of content being rammed down our throats.
Internet users like you and I have sort of developed a scrolling habit that just leads to us skimming through things and moving past without actually stopping to take that information in.
5 Things to ask yourself before going for a logo consultation
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
You’ve come up with a brilliant idea for a start-up, and you’ve got it all everything in place – all that’s left is a visual identity to go with it. In order for you to get the most out of your time, effort, and money it is important to ask yourself these things before you book a logo consultation. Work […]
Why should I have my logo in vector format
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
Panicky – we often find our clients asking us what Vector files are. Vector graphics program like AI (Adobe Illustrator) use mathematical formulae to construct and store an image. WHAT ARE THE BENEFITS OF HAVING MY LOGO IN VECTOR FORMAT? Can be easily used on any product, stretched, or scaled down without losing its sharpness and quality. Easy to change […]
5 Question to ask yourself before re-branding
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
We often have clients coming to us for a re-brand, some are opting for a re-brand because they feel that their original identity no longer resonates with their customer base, or they want to represent their core values in a better manner. More often than not, we find that small business owners or owners of startups don’t put as much […]
Rantings of a Graphic Designer – Instyle architectural coatings
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
LOGO THOUGHT PROCESS ABOUT THE COMPANY The company itself is multi-faceted, offering a number of services. A complete service package, Instyle offers painting services, carpentry and plastering. Quality focused, the company prides itself on their professionalism and long-standing reputation. CLIENT REQUESTS One of the first things we ask our clients is to fill out a form and give us an […]
How to write and impressive brand story
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
In our previous article reasons to invest time and money into crafting an effective brand story we discussed the long-term benefits, you can reap by creating a connection with your customers via your brand story. For me, as a graphic designer, your brand story is plays a huge part in how I design your logo, and other aspects of your branding. We […]
Why should you invest time and money into crafting an effective brand story
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
There is an art to storytelling; there are infinite ways if telling and re-telling the same story. Not only do different perspectives come into play but also the ability to connect with one’s readership. The same story can either be snooze-inducing or eye-poppingly interesting depending on how it’s told. The same rules apply to your brand story. Before I divulge […]
Essential attributes of a logo
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
How often do you and I come across a logo that is simple words over a picture? When an entrepreneur is looking for a starting point for their business’ identity, they immediately think – logo. Essentially, the primary purpose of a logo is to create an identifiable identity for a brand! A well thought out use of shapes, colours and […]