Typeface and font are terms often thrown around in the graphic design community; clients tend to get confused between the two. It is extremely easy for beginners to get confused between the two, in fact, most people think the two words can be used interchangeably. As erroneous as that is, as a designer I can understand how easy it is
The importance of typography in logo design has been undermined in my opinion. For one to fully appreciate the impact of something as seemingly trivial as a font, it is essential to discuss the importance and implications of typography in logo design. Branding is a holistic experience The logo itself may stand for a lot but branding is a multi-faceted
There can be numerous reasons for a re-brand, and in essence, the re-branding strategy is heavily reliant on the reason behind the company’s decision to re-brand. How do I know it is time for a re-brand? You will feel it in your bones! I wish it were that easy, but there are certain indicators that you can observe to help
I make it a habit to address and compile a list of questions my clients often ask me – a personalised FAQ collection. I get questions ranging from copyright concerns to queries about print-ready file formats. Brands grow, and having a professionally designed, fully functional website is an integral part of any modern-day brand and with a fully functional website
They say don’t judge a book by its cover, but we are left with no choice, are we? Your book can have the best of content but a good cover will help it fly off the shelves faster. So I decided to list down my checklist for a bang on book cover! 1) Does It Catch My Attention? If I
You will fade if you lose sight of where you came from and what you are. This rings true for brands as it does for life. Often we see big brands shed their core identity, and re-market themselves based on the present-age consumer trends. Pizza Hut has experienced declining sales and customer ratings. In 2018, Domino’s surpassed pizza hut in
Company Name: Orange Environmental About the Company Orange Environmental is a small boutique environmental consulting business. For the last ten years, Natasha (Principal Scientist and Director, Orange Environmental) has worked as a sole trader and specialises in managing the environmental approvals process for major infrastructure projects. Her business is a bespoke one in that differentiates itself from other environmental consultants
The modern consumer is more aware of their environment and what they consume. People do not just want to mindlessly consume anymore, they want to be responsible buyers. It is not surprising that both new and existing brands want to capture this new market segment, thus the increased focus on creating and marketing sustainable products. One such brand is Everspring
A logo that can mesh well with their red vehicles and charcoal uniforms, we decided to keep it clear, direct and simple. The outline of the text box represents the protection/encasement from termites and pests - secure properties with Termitech TPC.
JKL wanted a text only logo, one that paid tribute to their childhood heroes QFM. The team at JKL wanted something that was easy to decipher, yet a visual representation that left their potential and existing customers feel amazed. They had a preference for a luxurious gold logo. The process Like all our logo consultations, we start by giving our clients a logo brief questionnaire to fill out. Based on the answers in the questionnaire, we design three logos/logo concepts for the company to choose from.