Has your business been hit by the Pandemic 2019? Has 2020 been a rocky ride for you as a small business owner?
If it helps. you are not alone. This time can either be used drowning yourself in utter pessimism and grief or using it to learn things and acquire skills that will help you run your business.
Re-focus and start to view this time to learn things about running you business that you never had the time to.
Use the Google Skillshop to up your game
You don’t just need to understand the importance of Search Engine Optimisation or Google Analytics if you’re a copy-writer or a social media manager – SEO helps you understand what people are looking for.
If you know what people are looking for, it will help you re-market your product in a more effective way post-quarantine.
Head over to https://skillshop.withgoogle.com/ and browse a wide array of marketing courses that will help you learn and understand how you can garner the attention of more people.
Re-design your identity
Wanting a re-brand? Now is the perfect time to do so
Get that cover photo re-designed and do away with the old social media templates. Re-enter your market with more energy than ever.
Study your customer data
Have you been collecting customer data but never really had the time to study and organise it? Now is the time to do so. As a small business owner, categorically sort your existing data and better understand the social demographics that your existing customer base is from.
This will help you with an in-depth understanding of your market share and how to better indulge it!