What’s the Difference Between JPG and PNG Files?

When editing and saving files and choosing file extensions, you might have noticed the numerous options available when it comes to images. You’ll mostly see JPGs and PNGs, but what are they? And which one is the best to use? What’s a JPG? file formats that compress images through ‘Lossy Compression’. This means that the file is compressed into a […]

Brand Colour Trends for 2021

Although there is always something sleek and classic about a black and white scheme, new colour trends are important to stay innovative and fresh when it comes to your brand – so here are the best trends for this year. 2021 is all about bouncing back better than ever, which is why Pantone’s colour of the year is actually two […]

Covid-19 Effects – Understanding the shift in consumer behaviour

This pandemic has not been easy on business owners and start-ups. Businesses belonging to certain industries have taken the hit much harder due to the nature of their running. I tend to focus on sustaining and supporting the small business community. hence the need to address and educate my own about the importance of understanding the shift in consumer behaviour […]

How to Use This Time to Learn – Post-Quarantine Plan

Has your business been hit by the Pandemic 2019? Has 2020 been a rocky ride for you as a small business owner? If it helps. you are not alone. This time can either be used drowning yourself in utter pessimism and grief or using it to learn things  and acquire skills that will help you run your business. Re-focus and […]

Re-Purposing Your Social Media Strategy During a Crisis

In times that are gloomily uncertain, how does one use their social media to further their brand and still be empathetic to the situation? There is an influx of information, almost an overload. We see unverified statistics, just basically anything anyone thinks is worth sharing is shared without authentication. So how do you navigate your brand’s social media through these […]

Designer for a Day – The 4 W’s

What is Designer for a Day? An 8-hour workday for a one time cost of $960 inc GST. Designer for a day is an idea that was materialised when I saw a need for temporary in-house graphic designers for small – medium-sized businesses. There was a glaring need for brands that did not have the budget nor the workflow to […]

Top 3 Logo Trends of 2019 – Trend Report

Each year starts with Pantone colour of the year and ends with a roundup of all the design trends we saw prevalent. While everyone may not agree on the top trends, we all agree that like each passing, we see the industry experimenting, growing and wowing everyone in the process of creating these trends. Clever Use of Negative Space Designers […]