Importance Of Typography – What Your Font Says About Your Brand

The importance of typography in logo design has been undermined in my opinion. For one to fully appreciate the impact of something as seemingly trivial as a font, it is essential to discuss the importance and implications of typography in logo design. Branding is a holistic experience The logo itself may stand for a lot but branding is a multi-faceted […]

What is a Favicon?

I make it a habit to address and compile a list of questions my clients often ask me – a personalised FAQ collection. I get questions ranging from copyright concerns to queries about print-ready file formats. Brands grow, and having a professionally designed, fully functional website is an integral part of any modern-day brand and with a fully functional website […]

TermiTech TPC – Securing your Properties

A logo that can mesh well with their red vehicles and charcoal uniforms, we decided to keep it clear, direct and simple.

The outline of the text box represents the protection/encasement from termites and pests – secure properties with Termitech TPC.

Bringing Childhood Heroes to Life – JKL Freight Lines Logo

JKL wanted a text only logo, one that paid tribute to their childhood heroes QFM. The team at JKL wanted something that was easy to decipher, yet a visual representation that left their potential and existing customers feel amazed.
They had a preference for a luxurious gold logo.
The process
Like all our logo consultations, we start by giving our clients a logo brief questionnaire to fill out. Based on the answers in the questionnaire, we design three logos/logo concepts for the company to choose from.