Category Archives: Musings

working on logo concept

5 Things to ask yourself before going for a logo consultation

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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You’ve come up with a brilliant idea for a start-up, and you’ve got it all everything in place – all that’s left is a visual identity to go with it. In order for you to get the most out of your time, effort, and money it is important to ask yourself these things before you book a logo consultation. Work […]

LOGO IN VECTOR FORMAT

Why should I have my logo in vector format

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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Panicky – we often find our clients asking us what Vector files are. Vector graphics program like AI (Adobe Illustrator) use mathematical formulae to construct and store an image. WHAT ARE THE BENEFITS OF HAVING MY LOGO IN VECTOR FORMAT? Can be easily used on any product, stretched, or scaled down without losing its sharpness and quality. Easy to change […]

WHY SHOULD I RE-BRAND

5 Question to ask yourself before re-branding

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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We often have clients coming to us for a re-brand, some are opting for a re-brand because they feel that their original identity no longer resonates with their customer base, or they want to represent their core values in a better manner. More often than not, we find that small business owners or owners of startups don’t put as much […]

THE COLOUR CHOICE

Rantings of a Graphic Designer – Instyle architectural coatings

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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LOGO THOUGHT PROCESS ABOUT THE COMPANY The company itself is multi-faceted, offering a number of services. A complete service package, Instyle offers painting services, carpentry and plastering. Quality focused, the company prides itself on their professionalism and long-standing reputation. CLIENT REQUESTS One of the first things we ask our clients is to fill out a form and give us an […]

HOW TO WRITE AN IMPRESSIVE BRAND STORY

How to write and impressive brand story

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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In our previous article reasons to invest time and money into crafting an effective brand story we discussed the long-term benefits, you can reap by creating a connection with your customers via your brand story. For me, as a graphic designer, your brand story is plays a huge part in how I design your logo, and other aspects of your branding. We […]

RELEVANT AND IMPACTFUL

Why should you invest time and money into crafting an effective brand story

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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There is an art to storytelling; there are infinite ways if telling and re-telling the same story. Not only do different perspectives come into play but also the ability to connect with one’s readership. The same story can either be snooze-inducing or eye-poppingly interesting depending on how it’s told. The same rules apply to your brand story. Before I divulge […]

AUTHENTIC

Essential attributes of a logo

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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How often do you and I come across a logo that is simple words over a picture? When an entrepreneur is looking for a starting point for their business’ identity, they immediately think – logo. Essentially, the primary purpose of a logo is to create an identifiable identity for a brand! A well thought out use of shapes, colours and […]

logo Thought process

Rantings of a Graphic Designer – Logo Thought Process

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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ABOUT OUR PROJECT NAME OF THE COMPANY: R2OAGRIBUSINESS R2OAgribusiness hired me and my team to do a complete branding of their Meat exporting business. We not only had to come up with a suitable name for this relationship-oriented company but also design their logo, business cards and other stationery. THE PROCESS COMING UP WITH A NAME Extremely relationship oriented, the […]

colours and logos

Rantings of a Graphic Designer – Colours and Logos.

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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To me, colours aren’t just shades on a spectrum but a means of expression. Ever wondered why the colour red is associated with fury, vigour and enthusiasm? Why do colour, that is merely just a reflection, evoke feelings in us? A means of non-verbal expression, colours can be used to represent a brands personality and the kind of vibe it […]

Spirits-quilling

Rantings of a Graphic Designer – Quilling and how it makes me feel.

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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Ever get the feeling of serenity; pieces falling together and things coming together. As a designer, my head does not see mere colours but rather representations of moods and feels, similarly, quilling is the one thing that has endlessly fascinated me since childhood. WHAT IS QUILLING? Quilling is simple the process of using strips of paper to form designs and […]