logo Thought process

Rantings of a Graphic Designer – Logo Thought Process

ABOUT OUR PROJECT

NAME OF THE COMPANY: R2OAGRIBUSINESS

R2OAgribusiness hired me and my team to do a complete branding of their Meat exporting business. We not only had to come up with a suitable name for this relationship-oriented company but also design their logo, business cards and other stationery.

THE PROCESS

COMING UP WITH A NAME

Extremely relationship oriented, the name R2O comes from the first letter of the two founding members of R2OAgribusiness. In accordance with the level of personalised service they offer to their clientele, a personalised name worked perfectly for them.

LOGO DESIGNING PROCESS

R2OAgribusiness is an Australian mat exporter looking to capture Asian markets. With the extremely competitive meat market in predominantly Asian countries, R2OAgribusiness needed something that not only stood out but resonated with their Cantonese, Chinese and Japanese clientele.

A challenge for us, we needed something that tied our client to the culturally aware Asian market, but at the same time, also visually represented what R2OAgribusiness was all about – Integrity, Purity, honesty and high-level of management and efficiency.

After much thought, we decided on the endless knot found in most Asian cultures. This knot symbolizes a purity of relationship and favourable connection.

Thus, we had finally found the visual aspect that most Asian clients would recognise and be able to relate to. With just the image of the endless knot, we were illustrating the company's strong points without words.

APPROVAL PROCESS

We showed this logo to our client, and the perhaps the most fun part of the whole process was him taking our idea to his business dinner with a part of potential Chinese customers and getting them to choose.

We got instant gratification from knowing that a part of the market (no matter how small) was already approving of our logo for R2OAgribusiness.

ARRANGING THE BUSINESS CARDS

The client needed bi-lingual business cards, as it is an act of courtesy and respect to translate the cards into the language of the country you are willing to set your business up in. It was extremely fun for us to design business cards and get them translated into Chinese!

All in all, it was probably one of the most challenging projects we have taken on at Sitting Pretty Graphics, one that we learned from as individuals and as a team!

logo Thought process

Posted in Musings.

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design