colours and logos

Rantings of a Graphic Designer – Colours and Logos.

To me, colours aren’t just shades on a spectrum but a means of expression. Ever wondered why the colour red is associated with fury, vigour and enthusiasm?

Why do colour, that is merely just a reflection, evoke feelings in us? A means of non-verbal expression, colours can be used to represent a brands personality and the kind of vibe it wants to give off.

BUILDING A BRANDS IDENTITY ON A COLOUR

Difference between having a favourite colour and choosing a colour to represent a brand is how easy one is to change from the other.

Your choice of colour can change according to your mood, but a brands chosen colours are ones that need to be repetitive in their occurrence so as to evoke brand loyalty.

HOW I THINK OF LOGOS IN TERMS OF COLOURS

Imagine a brokerage firm, that has a very bull-by-its-horns approach in their dealing – they exude confidence. The colour that would pop in most of our heads in Red.

Red is usually associated with energy, high-drive and ambition.

Similarly, light blue or purple have always been associated with magic, serenity and happiness – making it a favourite for kids clothing companies or brands that market themselves are newborn-friendly.

Each colour has traits associated with it, after years of research and exposure to these colour we have become tuned to perceiving certain colour a certain way. The most prominent example being the colour gold and how it t associated with wealth, riches and affluence.

As a graphic designer, I always use colours in accordance to what the brand says about itself and how it wants to present itself.

colours and logos

Posted in Musings.

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design