How to Execute a Successful Brand Rollout

Follow our tips and make sure your rebranding launch is effective. 1. Prepare everything BEFORE you launch. Have your new business cards, email signatures, website etc ready to go. Stop using old branded stuff immediately upon launch. 2. Determine WHO needs to be told. Some stakeholders will need a personal approach. Consider the depth of your relationships. Partners, ambassadors, staff, […]

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What’s the Difference Between JPG and PNG Files?

When editing and saving files and choosing file extensions, you might have noticed the numerous options available when it comes to images. You’ll mostly see JPGs and PNGs, but what are they? And which one is the best to use? What’s a JPG? file formats that compress images through ‘Lossy Compression’. This means that the file is compressed into a […]

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Brand Colour Trends for 2021

Although there is always something sleek and classic about a black and white scheme, new colour trends are important to stay innovative and fresh when it comes to your brand – so here are the best trends for this year. 2021 is all about bouncing back better than ever, which is why Pantone’s colour of the year is actually two […]

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Covid-19 Effects – Understanding the shift in consumer behaviour

This pandemic has not been easy on business owners and start-ups. Businesses belonging to certain industries have taken the hit much harder due to the nature of their running. I tend to focus on sustaining and supporting the small business community. hence the need to address and educate my own about the importance of understanding the shift in consumer behaviour […]

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How to Use This Time to Learn – Post-Quarantine Plan

Has your business been hit by the Pandemic 2019? Has 2020 been a rocky ride for you as a small business owner? If it helps. you are not alone. This time can either be used drowning yourself in utter pessimism and grief or using it to learn things  and acquire skills that will help you run your business. Re-focus and […]

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Re-Purposing Your Social Media Strategy During a Crisis

In times that are gloomily uncertain, how does one use their social media to further their brand and still be empathetic to the situation? There is an influx of information, almost an overload. We see unverified statistics, just basically anything anyone thinks is worth sharing is shared without authentication. So how do you navigate your brand’s social media through these […]

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Marketing Your Business When Things Are Uncertain

One thing you can learn from the large players in any market is that when business or the economy is slow or uncertain, is that they market their businesses more, not less. If you’re not in front of your clients, solving their problems, telling them what they need and how you can help when they need you most, their loyalties […]

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3 Tips to Overcome a Creative Block

  Creative stagnation – a terrifying reality for most of us. Creative enthusiasm, for me, comes in waves, sometimes making it hard to maintain the same level of enthusiasm throughout. Reasons for a creative block may vary from person to person,  ranging from emotional shifts to an overbearing perfectionist attitude. I found that the easiest, most effective way of overcoming […]

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Designer for a Day – The 4 W’s

What is Designer for a Day? An 8-hour workday for a one time cost of $960 inc GST. Designer for a day is an idea that was materialised when I saw a need for temporary in-house graphic designers for small – medium-sized businesses. There was a glaring need for brands that did not have the budget nor the workflow to […]

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Gradient Logo Design – When to Choose a Gradient for Your Logo

5 min read There is a difference between a gradient blend and stacked colours – often, people confuse the two, hence the need to clearly outline what a gradient is and what classifies as a gradient logo design. What is a Gradient? In essence, gradients are slow and gradual colour transitions in which colours bleed into each other. Gradients can […]