FAQ

Graphic Design

Why should I send out professionally designed Christmas greeting cards to my clients?

So why should you, as a business owner opt for customised holiday greeting cards?

  1. Gives a more professional feel
  2. Customised to reflect your business
  3. Work as a great way to remind, and reach-out to old clients; a subtle marketing campaign.
  4. Streamlines the entire process, we can also recommend a printer that does mail-housing.

We decided to break the process down in steps for you:

  1. Choose a design, and decide where you want to place your business logo
  2. Create a database of your clients.
  3. Start mailing: you can either let us arrange a printer for you that does mail housing or you can get them printed from us and post them yourself.

Contact us for more details.

Vector files store essentially store your image as a mathematical formula. Also known as EPS files. The best thing about having your file as a mathematical formula is that makes resizing your logo a breeze. Since this formulae can be adjusted, the resolution is much sharper. More often than not, our clients get confused as to why a logo is in vector format. Read more on “Why Should I Have My Logo In Vector Format?”

Logos/Branding

What is the difference between a logo and an icon?

Another question we get asked often is what the difference between an icon and logo is.

The best to go about this is to start with examples; the Apple design is a logo, whereas the iTunes is a music note icon.

Icons are more often used to convey the use of a certain element.

Another example is the Facebook ‘Like’ Icon. It uses the same colours as the Facebook logo but the message and use are completely different.

As a logo designers, for us, the simple rule of thumb is that a logo is an effective, simple, and yet memorable symbol used to crucially present a brand, business or organization.

Print

Why is my logo printing a different colour than what's on the screen?

So there's two main colour codes - CMYK and RGB.

RGB is screen colours and CMYK is the print colours. If you print stuff from the computer, often it prints off looking a different colour than what you see on the screen. That's because what you're seeing on the screen was designed in RGB colour codes and your printer will convert it to CMYK colour codes.

Sometimes it gets it pretty close but if it's a neon colour, or very vibrant then what you can see on the screen and what prints are very different, as per the diagram.

Designers know to develop logos in both CMYK and RGB colour formats so that the logo always prints and looks on screen exactly the same.

Make sure you're printing the CMYK file, not the RGB file. If you can't figure out which is which - usually a jpeg is CMYK and PNG is RGB.

However, if all else fails - you can always ask us for help!

We often get rather baffled clients who just want to make sure their photo is print ready.

What is print-ready? A print-ready picture is simply one that has all the specification and ticks all the boxes that are needed to produce a high-resolution picture.

Checklist to ensure your picture is print-ready:

  • Colours set to RGB instead of CMYK
  • Sized properly
  • A minimum of 0.25" borders/margins
  • Minimum of 300 dpi resolution as 100% size
  • Correctly placed crop marks
  • No grammatical, spelling, and colour fillings errors.

A printer typically takes the digital version of the design that either you or we provide them with and put in on paper.

So where exactly do mail-houses come in and what is their job?

What is a Mail-house?

Once your card is designed by us, it goes to the printer and from the printer, it is sent to the mail house for delivery.

It is the mail houses job to take your client database and make sure it is delivered to the right address. Mail houses typically sort mail, thus ensuring low costs to your business.

In the simplest of terms, a mail house is a sort of middleman between your client and the printer.