working on logo concept

5 Things to ask yourself before going for a logo consultation

You’ve come up with a brilliant idea for a start-up, and you’ve got it all everything in place – all that’s left is a visual identity to go with it.

In order for you to get the most out of your time, effort, and money it is important to ask yourself these things before you book a logo consultation.

working on logo concept

Work in progress - working on logo concept

WHAT ARE THE PRINCIPLES YOU’VE BASED YOUR BRAND ON?

PRINCIPLES YOU’VE BASED YOUR BRAND ON

The question remains: do you know what your business stands for? Take some to focus on your mission as a brand owner.

A logo essentially is a visual representation of your brand personality image and values.

These are the set of values that will help you convey the kind of image you want your logo to reflect.

WHO IS YOUR TARGET AUDIENCE/WHAT ARE THE DEMOGRAPHICS?

DEMOGRAPHICS

you are targeting the millennia’s or the 90s kids? It is extremely important for us as logo designers to know what kind of target audience you as a business owner are looking to resonate with.

WHAT MEDIUM ARE YOU USING TO MARKET YOUR BRAND?

TOOLS TO MARKET YOUR BRAND

Usually, a logo file is given to you in all formats i.e vector that allows you to resize for any purpose ranging from a pen to a giant-sized billboard.

But, it is essential that you discuss with us or your graphics designer your medium of marketing, simply because if for example you are running an online startup and your medium of marketing is the internet, we will add social media graphics, and templates to your package, to better reach out to your customer base.

WHAT IS YOUR VISION PERTAINING TO YOUR LOGO?

PERTAINING TO YOUR LOGO

How do you see your logo turning out? You must have thought about, or seem logos that you feel inspired by.

Show us samples of logos that you want your logo to turn out like, give us your visual and let us do the work!

IS HIRING A PROFESSIONAL LOGO DESIGNER THE BEST OPTION FOR YOU?

Nowadays, everyone is a graphic designer and you can use logo makers to make logos for as little as $30, but is it really the smartest move to make?

Your logo will be at the forefront of your brand image, it will on your bags, your social media, your business cards, and your bill boards!

business cards

A poorly designed, a tacky logo can make or break your brand image, choose wisely because re-branding is a hassle!

Posted in Musings.

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design