Category Archives: Musings

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Rantings of a Graphic Designer – Stealing the perfect shade of blue.

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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Ever wondered what the drawbacks of appearing too high end are? Let me tell you, you leave a huge market untapped because the middle-class, the domestic consumer feels too intimated by your high-end brand persona. Offering a multitude of services ranging from domestic/residential plumbing to mining and industrial hydraulic services – Tricore Trade Services needed to re-brand and make it […]

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Rantings of a Graphic Designer: Is a brand and a logo the same thing?

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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We often think that a brand and a logo are synonymous and can be used interchangeably. Though a logo is a huge part of a brands image, it is not the only thing that makes a brand. Business owners often wonder what a logo is; a logo is a visual representation of your brand and it’s identity. It is a […]

The Nintendo Logo

The Nintendo Switch Logo

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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This March, Nintendo launched its new console. The newest from Nintendo is a hybrid console that has a dual use. with the launch of its new home/tablet console, we saw the reveal of their new logo. The logo with a colour theme similar to that of Coca-Colas, the red and white have been used to create a very millennial feel […]

COCA-COLA'S LOGO EVOLUTION)

Brand Wars: Coca-Cola VS. Pepsi (Pt. 3 Coca-Cola’s logo evolution)

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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BRAND WARS COCA-COLA VS PEPSI It is no secret that Coca-cola has, perhaps, one of the most recognised logos around the world. The red and white theme has become synonymous with the brand’s identity and image. However, the logo, as we see it today, has not always been this refined. In the 1890s, the brand had this extremely strange logo […]

COCA-COLA VS. PEPSI PEPSI LOGO DISSECTED

Brand Wars: Coca-Cola VS. PepsiI (Pt 2 An in-depth look at PEPSI’S logo evolution)

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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LOGO EVOLUTION COCA-COLA VS. PEPSI PEPSI LOGO DISSECTED Pepsi soon got rid of its first logo that looked like it had been scribbled by a child version of Tim Burton. Over time, the logo has refined into what it is now; a circular, red, blue, and white. However, what Pepsi has failed to do is keep consistency. They started out […]

Coke_vs_Pepsi

Brand Wars: Coca-Cola VS. Pepsi (Pt. 1 Difference in Advertising)

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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DIFFERENCE IN ADVERTISING COCA-COLA VS PEPSI When we tend to look at two rival companies, and their approach to advertising; the Coca-Cola and Pepsi war serves as the best example of one. These two leaders of the soft drink industry always seem to be at loggerheads; be it for market share or the best holiday advertisement. This brand war intrigues […]

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Pantone colour of the year – 2018

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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The Pantone colour institute in its own words: “Recognized around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.” Each year Pantone colour institute releases […]

YouTube-old-vs-new

Interesting Re-brands: YOUTUBE

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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After almost a decade, YouTube has redesigned its logo. In a daring and bold move, these industry leaders have tweaked their logo to match their modernized user interface. WHAT DOES THE NEW LOGO LOOK LIKE? The new logo has the music and video streaming giants name and Play icon split up. The best thing about this split up is the […]

Tinder Logo Old vs New

Interesting Re-brands: TINDER

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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As one of the most used dating applications – Tinder – reached the first half of 2017; the company decided to redesign its logo. From the word mark to a single flame-only representation of the application. In the opinion of many, this was a rather bold move coming from a company that was fairly new and extremely widely recognized via […]

BRAND IDENTITY - COCA-COLA

Brand Identity – COCA-COLA

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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Coca-cola is perhaps one of the most influential brands in the world. Throughout the years, Coca-Cola has set out to form its brand identity and image. Via their logo, endorsement, and advertisements, they have established themselves as brand that is based on one universal value – happiness. Their advertisements and images portray them as a brand that is synonymous to […]