There is an art to storytelling; there are infinite ways if telling and re-telling the same story. Not only do different perspectives come into play but also the ability to connect with one's readership.
The same story can either be snooze-inducing or eye-poppingly interesting depending on how it’s told.
The same rules apply to your brand story. Before I divulge into the steps of writing a jaw-dropping brand story, I feel like we need to discuss the importance and benefits of having a captivating brand story.
WHY INVEST TIME AND MONEY INTO RE-TELLING YOUR BRAND STORY IN THE BEST WAY POSSIBLE?
Think back on some of the most memorable brands you’ve come across. Brands like Apple, Amazon, and coca-cola are known for their brand stories and art of storytelling.
Having a good product/service is just part of expanding your customer base; this alone is not enough.
In an era where people are more brand personality conscious than ever, it is essential to tell your story in the best way possible.
SO WHAT ARE THE BENEFITS?
HUMANISES YOUR BRAND
Do you just want to be a product on the shelf? What is it that will make your consumer choose you over your competitors? Your brand story, when told properly will give your consumers a feeling of the values you have based your brand on. This not only gives a personality to your product and service but also makes your product more valuable.
CREATES A BOND OF TRUST
There are always speculations about big corporations abusing right of workers, or not complying with environmentally friendly clauses. Your brand story creates a bond of trust with your customer; they can read and feel how much heart you put into your product/service. This is extremely important for small business owners who rely on a personal relationship with their customers to thrive.
GIVES THEM SOMETHING TO REMEMBER YOUR BRAND BY
If I asked you right now, you could give me at least 3 different things you like about the coca-cola brand story. Why? It’s because they’ve given you a story that you can remember them by. Your story will help you stand out. It not only makes your brand memorable but also enhances customer loyalty.
People often undermine the power of an effective brand story, we fail to see that in this era and age where people are more value oriented, it is essential to give your customers a feel of the values and thought processes behind your brand.
A peek inside a day at work could go a long way in enhancing customer loyalty! But how do you write an effective brand story, click here to learn the steps to writing an effective brand story?
