In our previous article reasons to invest time and money into crafting an effective brand story we discussed the long-term benefits, you can reap by creating a connection with your customers via your brand story.
For me, as a graphic designer, your brand story is plays a huge part in how I design your logo, and other aspects of your branding.
We actually want our clients to give us a feel of what they want their business to stand for, and how they want to come across to their potential customer base.
STARTING POINTS FOR AN IMPRESSIVE BRAND STORY
WATER IT DOWN
No one wants to read a 4000-word block on how you started your handmade pottery business! With attention spans shorter than ever, the chances of putting people off with huge chunks of information are very high.
Water down your article; sift information until you’re sure you’ve handpicked the most important/most interesting bits!
Secondly, make it reader-friendly; avoid long sentences and keep paragraphs are as small as possible.
USE RELATABLE WORDS, AND SEEK TO CONNECT ON AN EMOTIONAL LEVEL
The idea is to connect with your readerships and give them a feel for your values.
This can only be done if your story has an emotional aspect to it, now thing is, we have all had our set of struggles – use those struggles to create that invaluable connection. Show your customers what you as a business stand for.
MAKE IT VISUALLY ENTICING
We are all about looking at things from a visual perspective. Nothing puts readers off like an unindented block of text that is not brightened up by visuals and infographics.
Use the power of visuals to keep your customers interested. If we continue the example of someone who sells handmade pottery; make videos of your days work. Put little snippets of your work or a Vlog on when you’re put buying pottery supplies.
The marketing industry is worth over $ 150 billion because effective marketing sells products and services.
Thing of your brand story as from marketing perspective, and get going!