The Pantone colour institute in its own words:
"Recognized around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy."
Each year Pantone colour institute releases Colour of the Year. This colour becomes the starting point for designers and artists around the world.
With the start of 2018, as designers, we have been given a new colour of the year - PANTONE 18-3838 UltraViolet.
I, for one, am extremely excited to see what people do with this latest trend. The more I read about the history of this colour, the more I am intrigued by this shade.
Ultraviolet is often seen in spiritual settings for this colour has a calming and soothing effect. In this extremely busy and hazy world, I feel like we could do with a bit of ultraviolet soothing!