Brand Wars: Coca-Cola VS. Pepsi (Pt. 3 Coca-Cola’s logo evolution)
BRAND WARS COCA-COLA VS PEPSI It is no secret that Coca-cola has, perhaps, one of the most recognised logos around the world. The red and white theme has become synonymous with the brand’s identity and image. However, the logo, as we see it today, has not always been this refined. In the 1890s, the brand had this extremely strange logo […]