BRAND WARS COCA-COLA VS PEPSI It is no secret that Coca-cola has, perhaps, one of the most recognised logos around the world. The red and white theme has become synonymous with the brand’s identity and image. However, the logo, as we see it today, has not always been this refined. In the 1890s, the brand had this extremely strange logo […]

LOGO EVOLUTION COCA-COLA VS. PEPSI PEPSI LOGO DISSECTED Pepsi soon got rid of its first logo that looked like it had been scribbled by a child version of Tim Burton. Over time, the logo has refined into what it is now; a circular, red, blue, and white. However, what Pepsi has failed to do is keep consistency. They started out […]

DIFFERENCE IN ADVERTISING COCA-COLA VS PEPSI When we tend to look at two rival companies, and their approach to advertising; the Coca-Cola and Pepsi war serves as the best example of one. These two leaders of the soft drink industry always seem to be at loggerheads; be it for market share or the best holiday advertisement. This brand war intrigues […]

The Pantone colour institute in its own words: “Recognized around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.” Each year Pantone colour institute releases […]