Brand Wars: Coca-Cola VS. Pepsi (Pt. 3 Coca-Cola’s logo evolution)

Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on January 25, 2018February 12, 2019 by Lauren Atkinson

BRAND WARS COCA-COLA VS PEPSI It is no secret that Coca-cola has, perhaps, one of the most recognised logos around the world. The red and white theme has become synonymous with the brand’s identity and image. However, the logo, as we see it today, has not always been this refined. In the 1890s, the brand had this extremely strange logo […]

Brand Wars: Coca-Cola VS. PepsiI (Pt 2 An in-depth look at PEPSI’S logo evolution)

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on January 19, 2018February 12, 2019 by Lauren Atkinson

LOGO EVOLUTION COCA-COLA VS. PEPSI PEPSI LOGO DISSECTED Pepsi soon got rid of its first logo that looked like it had been scribbled by a child version of Tim Burton. Over time, the logo has refined into what it is now; a circular, red, blue, and white. However, what Pepsi has failed to do is keep consistency. They started out […]

Brand Wars: Coca-Cola VS. Pepsi (Pt. 1 Difference in Advertising)

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on January 12, 2018February 12, 2019 by Lauren Atkinson

DIFFERENCE IN ADVERTISING COCA-COLA VS PEPSI When we tend to look at two rival companies, and their approach to advertising; the Coca-Cola and Pepsi war serves as the best example of one. These two leaders of the soft drink industry always seem to be at loggerheads; be it for market share or the best holiday advertisement. This brand war intrigues […]

Pantone colour of the year – 2018

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on January 3, 2018February 12, 2019 by Lauren Atkinson

The Pantone colour institute in its own words: “Recognized around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.” Each year Pantone colour institute releases […]