Coke_vs_Pepsi

Brand Wars: Coca-Cola VS. Pepsi (Pt. 1 Difference in Advertising)

DIFFERENCE IN ADVERTISING COCA-COLA VS PEPSI When we tend to look at two rival companies, and their approach to advertising; the Coca-Cola and Pepsi war serves as the best example of one. These two leaders of the soft drink industry always seem to be at loggerheads; be it for market share or the best holiday advertisement. This brand war intrigues […]

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Pantone colour of the year – 2018

The Pantone colour institute in its own words: “Recognized around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.” Each year Pantone colour institute releases […]