RediPlans

The Brief

Rediplans are a building design company and for this arm of the company they are presenting a standard floor plan style company where the public can purchase standard floor plans online and send it to their own builder or choose from one of their selected builders.

Rediplans want their potential clients to feel/see:

  • excited
  • happy
  • fresh
  • relaxed
  • architecture

The number one thing that separates them from their competition is innovation.

Our Approach

We borrowed visual elements from the building industry to create a strong conceptual logo, rather than the typical boring ‘house’ icon seen on so many competitors logos.

We portrayed a fresh feeling through the colour palette and architecture, and excitement though the lines / geometry in the icon.

The Result

Concept is based on the idea of something coming boxed and ready to go. A complete solution.

The symbol is inspired by the line drawings used to make a house plan.

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