One of the most recognisable brand logos in the world, NIKE was named after the Winged Goddess of Victory.
The way in which NIKE has marketed itself through its logo and brand identity – has made the brand synonymous with speed.
NIKE established itself as a brand that is considered to be dominating the world of sportswear via constant celebrity endorsement and has become this symbol of pride for athletes.
NIKE brand identity as a symbol of agility, speed and athleticism was established via its logos strategic positioning.
The fact that the swoosh sign was endorsed by legends such a Micheal Jordon has given the brand a unique strategic advantage over other sports brands.
WHAT IS THE NIKE BRAND IDENTITY?
NIKE as a brand is perceived by potential consumers as one that bursting with youthful energy and vigour. Due to this image that is so adaptive of the sportive spirit and athletic lifestyle; the common consumer associates the brand with youthful Leo Fit Labs consciousness and lifestyle.