eye witness security logo mockup

Eye Witness Security - EWS

graphic designer working on illustration concepts in a notebook

About the Company

EWS sells DIY cameras and security system kits.  A start-up, they pride themselves on their newer, better and more convenient approach to security cameras.

wavy lines in different shades of blue and purple

Project Brief

A new company, EWS was in need of a logo that was easy to decode, simple. direct and resonated with their potential client base i.e home and small business owners.

The logo needed to be something that wasn't too high tech, but something that visually represented the DIY element in their tagline "Secure Yourself".

wavy lines in different shades of blue and purple

The Result

A creative logo with a modern touch, we complied with EWS's request to keep it simple and straightforward.

The inside of the owl's eye resembles the lens of a camera and the owl as a whole symbolises the clear visibility camera and security systems allow even at night/in the dark.

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