hope 4 life icon

Hope 4 Life

hope 4 life icon

The Brief

Hope 4 Life did not have any specific demands regarding the logo. They wanted the logo to resonate with children and have a happy-go-lucky vibe.

The logo was for new Charity Children's Camp for kids from DV backgrounds run by Beyond DV.

 

wavy lines in different shades of blue and purple

Our Approach

I started working on selecting the perfect colour palette. Eventually deciding on using teal and purple; teal as a colour represents hope and the purple colour came from the parent brand, Beyond DV.

The idea behind the logo was a child making a wish, having a heart filled with hope. The sun/moon was used conceptually to represent that time will pass, and things will get better.

       

 

wavy lines in different shades of blue and purple
Posted in .