Hope 4 Life
Hope 4 Life did not have any specific demands regarding the logo. They wanted the logo to resonate with children and have a happy-go-lucky vibe.
The logo was for new Charity Children's Camp for kids from DV backgrounds run by Beyond DV.
I started working on selecting the perfect colour palette. Eventually deciding on using teal and purple; teal as a colour represents hope and the purple colour came from the parent brand, Beyond DV.
The idea behind the logo was a child making a wish, having a heart filled with hope. The sun/moon was used conceptually to represent that time will pass, and things will get better.