cafe yoyo logo mockup


pencil lying on a piece of paper with illustrations

About the Business

A cafe based in Brisbane, Cafe YOYO targets workers going to work every morning craving good breakfast and exquisite coffee.

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wavy lines in different shades of blue and purple

About the Project

There needed to be a logo that instantly placed this business as a cafe. There was no need for cryptic messages, but rather a clarity in the logo that conveyed heaps about the business to its potential customers in an instant.

Their customer demographic was high-end so we used clean lines. The colour scheme used was a brown/beige colour scheme that represented leather, luxury, decadence and chocolate in colour theory.

wavy lines in different shades of blue and purple

The Result

The colour scheme was based on the rich and luxurious elements of the cafe. The logo design itself was a YOYO toy that also looks like a coffee cup and YOYO biscuit from above sending a clear message about the nature of the business i.e a cafe.


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