About the Business
A cafe based in Brisbane, Cafe YOYO targets workers going to work every morning craving good breakfast and exquisite coffee.
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About the Project
There needed to be a logo that instantly placed this business as a cafe. There was no need for cryptic messages, but rather a clarity in the logo that conveyed heaps about the business to its potential customers in an instant.
Their customer demographic was high-end so we used clean lines. The colour scheme used was a brown/beige colour scheme that represented leather, luxury, decadence and chocolate in colour theory.