Medico Legal Logo and Branding
The client was setting up his own practice and needed a logo and branding. He had a clear idea of concepts he wanted to include, including compass points and the colours from his favourite AFL team
We chose quite a formal looking font for this brand as it deals with very serious issues and we needed to present highly professionally. The AFL team colours were black and white thankfully which worked in well with this target audience. Strong lines and alignment throughout the logo maintained a professional look but we were still able to incorporate a 'nod' to the AFL team.