Live Life Global Brand
Live Life Global is the brand we created for a wellness consultant. They wanted something that represented their values and communicated to their target market feelings of vitality and purpose with global support.
We chose to use an organic unstructured letterforms to bring in a human touch to the brand, with rounded swooshes reminiscent of the Nike logo thus drawing on the energy and vitality in that brand. Colours chosen are bright and vivacious in the yellow but a. solid underpinning of calmness and communication in the purple colour. The font is a serif to indicate the premium service and products on offer.