iCar Sales
![icar subrabnd icar services logo](https://www.sittingprettygraphics.com.au/wp-content/uploads/2020/03/icar-subrabnd-e1585740965677.jpg)
About the Company
iCar Service is a local mechanic that deals in repairs and maintenance.
"We provide a fast initial car service with follow up inspection report or a full service in our Kallangur workshop" Source Website
A sub-brand iCar Sales can help you source your next vehicle in addition to looking after your car repairs.
![wavy lines in different shades of blue and purple](https://www.sittingprettygraphics.com.au/wp-content/uploads/2018/11/wave04.png)
About the Project
iCar Services wanted people to be able to tie iCar Sales to them. There was a need for an instant connection. When prominent brands launch sub-brands, it is preferable that there are certain overlapping elements that encourage carried forward brand loyalty, trust and recognition.
We wanted something that was different yet similar enough for there to be a thread connecting both iCar Services and iCar Sales.
![wavy lines in different shades of blue and purple](https://www.sittingprettygraphics.com.au/wp-content/uploads/2018/11/wave02.png)
The Result
The colour chosen is the triadic colour #colourtheory to iCar's original blue colour which alongside the same font, maintains consistency.
A printable version of green was used because as eye-catching as neons look in digital form, neon colours don't print neon.