About the Company
iCar Service is a local mechanic that deals in repairs and maintenance.
"We provide a fast initial car service with follow up inspection report or a full service in our Kallangur workshop" Source Website
A sub-brand iCar Sales can help you source your next vehicle in addition to looking after your car repairs.
About the Project
iCar Services wanted people to be able to tie iCar Sales to them. There was a need for an instant connection. When prominent brands launch sub-brands, it is preferable that there are certain overlapping elements that encourage carried forward brand loyalty, trust and recognition.
We wanted something that was different yet similar enough for there to be a thread connecting both iCar Services and iCar Sales.
The colour chosen is the triadic colour #colourtheory to iCar's original blue colour which alongside the same font, maintains consistency.
A printable version of green was used because as eye-catching as neons look in digital form, neon colours don't print neon.