women doing business logo

Women Doing Business

lauren sitting in chair grinning and holding two dogs

About the Company

Still in its final phase, Women Doing Business is working on launching a group and building a community of women who run their own ventures. We cannot wait to see the community these brilliant women grow and build.

"Fiona and Sonia have collaborated to create a networking platform for fellow business owners and entrepreneurs to Learn, Grow and Take Action and we are BEYOND excited to present our debut event!

FIND. THE. YOU. is a practical and actionable developmental day-program for business owners to rediscover the 'YOU' in their business.
Are the obstacles you are facing in your business driven by YOU?
Your fears, your limiting beliefs, your Knowing-Doing GAP??
Is it time to redefine your purpose and get to the nitty-gritty of what is stopping you from taking the next step?..." Source Facebook Page

wavy lines in different shades of blue and purple

About the Project

We have brands, businesses and people come to us with a clear idea of what they want their logo to look like. It is then up to us to bring that idea to live with some graphic design mojo.

Women Doing Business was one such client, with an explicit idea of how they visualise their logo. They weren't set on a colour palette but wanted a midway between colours that represented boldness but not in a masculine or egoistic way.

We presented them with some colour schemes and a mock-up. The next step was to work on 4 options with colour schemes and variations to choose from.

 

wavy lines in different shades of blue and purple

The Result

Once the logo colour palette was finalised, we starting bringing their sketch to live. Exciting, almost exhilarating to see something come together the way this logo has.

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