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How to translate your Brand Idea into a Brand Identity?


We often hear the word brand identity when there are discussions regarding start-ups and new business ideas. As businesses achieve a more in-depth understanding of consumer behaviour; there has been an increased focus on the importance of a brand identity and corporate identity design.

If you are looking to start a new business venture, it is essential to successfully translate your brand idea into a brand identity.


Step 1> Set goals: There needs to be a set of clear-cut goals that you as a brand want to achieve. Ask yourself what your goals as a brand are. Once you have a carved out, goal chart, it is earlier to plan your identity around it.

Step 2> Thought process: perhaps, the most important constituent when you want to set up a brand identity is what the owner’s perception of the brand is.

This entails the thought process behind the brand. How did you come up with the idea of your brand? What was your thought process behind it?

Answering these questions is of utmost importance when setting up a brand identity.

Step 3> Consumer impression: It is no secret that brand impressions have the ability to have a harrowing impact on your business.

A brand identity should be one that the masses can relate too. However, if you own a business such as a luxury clothing brand then your approach will be completely different.

How you want to come across as a brand is reliant on your thought process as much as it is on the product/service and your target market.


Conclusively, how you come across as a brand is heavily reliant on your visual branding. When a customer sees your brand logo, they tend to take a lot of it. It is, therefore, a smart option to discuss your goals pertaining to your brand with one of our designers before the process of graphic design branding begins.

It is up to us to successfully translate your brand idea into a lucarative and successful brand identity.

Posted in Musings.

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design