How to Use This Time to Learn – Post-Quarantine Plan

Has your business been hit by the Pandemic 2019? Has 2020 been a rocky ride for you as a small business owner? If it helps. you are not alone. This time can either be used drowning yourself in utter pessimism and grief or using it to learn things  and acquire skills that will help you run your business. Re-focus and […]

Re-Purposing Your Social Media Strategy During a Crisis

In times that are gloomily uncertain, how does one use their social media to further their brand and still be empathetic to the situation? There is an influx of information, almost an overload. We see unverified statistics, just basically anything anyone thinks is worth sharing is shared without authentication. So how do you navigate your brand’s social media through these […]

Marketing Your Business When Things Are Uncertain

One thing you can learn from the large players in any market is that when business or the economy is slow or uncertain, is that they market their businesses more, not less. If you’re not in front of your clients, solving their problems, telling them what they need and how you can help when they need you most, their loyalties […]

3 Tips to Overcome a Creative Block

  Creative stagnation – a terrifying reality for most of us. Creative enthusiasm, for me, comes in waves, sometimes making it hard to maintain the same level of enthusiasm throughout. Reasons for a creative block may vary from person to person,  ranging from emotional shifts to an overbearing perfectionist attitude. I found that the easiest, most effective way of overcoming […]