Importance Of Typography – What Your Font Says About Your Brand

Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on October 27, 2019October 27, 2019 by Lauren Atkinson

The importance of typography in logo design has been undermined in my opinion. For one to fully appreciate the impact of something as seemingly trivial as a font, it is essential to discuss the importance and implications of typography in logo design. Branding is a holistic experience The logo itself may stand for a lot but branding is a multi-faceted […]

Re-branding a Business – is it time for a re-brand?

Lauren Atkinson

View posts by Lauren Atkinson

Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

Posted on October 17, 2019February 24, 2022 by Lauren Atkinson

There can be numerous reasons for a re-brand, and in essence, the re-branding strategy is heavily reliant on the reason behind the company’s decision to re-brand. How do I know it is time for a re-brand? You will feel it in your bones! I wish it were that easy, but there are certain indicators that you can observe to help […]