The importance of typography in logo design has been undermined in my opinion. For one to fully appreciate the impact of something as seemingly trivial as a font, it is essential to discuss the importance and implications of typography in logo design. Branding is a holistic experience The logo itself may stand for a lot but branding is a multi-faceted […]
Monthly Archives: October 2019
Re-branding a Business – is it time for a re-brand?
There can be numerous reasons for a re-brand, and in essence, the re-branding strategy is heavily reliant on the reason behind the company’s decision to re-brand. How do I know it is time for a re-brand? You will feel it in your bones! I wish it were that easy, but there are certain indicators that you can observe to help […]