Understanding the New Age Consumer Via Brands
Lauren Atkinson
Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design
The modern consumer is more aware of their environment and what they consume. People do not just want to mindlessly consume anymore, they want to be responsible buyers. It is not surprising that both new and existing brands want to capture this new market segment, thus the increased focus on creating and marketing sustainable products. One such brand is Everspring […]
