LOGO IN VECTOR FORMAT

Why should I have my logo in vector format

Panicky – we often find our clients asking us what Vector files are. Vector graphics program like AI (Adobe Illustrator) use mathematical formulae to construct and store an image. WHAT ARE THE BENEFITS OF HAVING MY LOGO IN VECTOR FORMAT? Can be easily used on any product, stretched, or scaled down without losing its sharpness and quality. Easy to change […]

WHY SHOULD I RE-BRAND

5 Question to ask yourself before re-branding

We often have clients coming to us for a re-brand, some are opting for a re-brand because they feel that their original identity no longer resonates with their customer base, or they want to represent their core values in a better manner. More often than not, we find that small business owners or owners of startups don’t put as much […]

THE COLOUR CHOICE

Rantings of a Graphic Designer – Instyle architectural coatings

LOGO THOUGHT PROCESS ABOUT THE COMPANY The company itself is multi-faceted, offering a number of services. A complete service package, Instyle offers painting services, carpentry and plastering. Quality focused, the company prides itself on their professionalism and long-standing reputation. CLIENT REQUESTS One of the first things we ask our clients is to fill out a form and give us an […]

HOW TO WRITE AN IMPRESSIVE BRAND STORY

How to write and impressive brand story

In our previous article reasons to invest time and money into crafting an effective brand story we discussed the long-term benefits, you can reap by creating a connection with your customers via your brand story. For me, as a graphic designer, your brand story is plays a huge part in how I design your logo, and other aspects of your branding. We […]