Why should you invest time and money into crafting an effective brand story

There is an art to storytelling; there are infinite ways if telling and re-telling the same story. Not only do different perspectives come into play but also the ability to connect with one’s readership. The same story can either be snooze-inducing or eye-poppingly interesting depending on how it’s told. The same rules apply to your brand story. Before I divulge […]


Essential attributes of a logo

How often do you and I come across a logo that is simple words over a picture? When an entrepreneur is looking for a starting point for their business’ identity, they immediately think – logo. Essentially, the primary purpose of a logo is to create an identifiable identity for a brand! A well thought out use of shapes, colours and […]