Monthly Archives: May 2018

logo Thought process

Rantings of a Graphic Designer – Logo Thought Process

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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ABOUT OUR PROJECT NAME OF THE COMPANY: R2OAGRIBUSINESS R2OAgribusiness hired me and my team to do a complete branding of their Meat exporting business. We not only had to come up with a suitable name for this relationship-oriented company but also design their logo, business cards and other stationery. THE PROCESS COMING UP WITH A NAME Extremely relationship oriented, the […]

colours and logos

Rantings of a Graphic Designer – Colours and Logos.

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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To me, colours aren’t just shades on a spectrum but a means of expression. Ever wondered why the colour red is associated with fury, vigour and enthusiasm? Why do colour, that is merely just a reflection, evoke feelings in us? A means of non-verbal expression, colours can be used to represent a brands personality and the kind of vibe it […]

Spirits-quilling

Rantings of a Graphic Designer – Quilling and how it makes me feel.

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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Ever get the feeling of serenity; pieces falling together and things coming together. As a designer, my head does not see mere colours but rather representations of moods and feels, similarly, quilling is the one thing that has endlessly fascinated me since childhood. WHAT IS QUILLING? Quilling is simple the process of using strips of paper to form designs and […]

Rantings of a Graphic Designer – Stealing the perfect shade of blue.

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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Ever wondered what the drawbacks of appearing too high end are? Let me tell you, you leave a huge market untapped because the middle-class, the domestic consumer feels too intimated by your high-end brand persona. Offering a multitude of services ranging from domestic/residential plumbing to mining and industrial hydraulic services – Tricore Trade Services needed to re-brand and make it […]

Rantings of a Graphic Designer: Is a brand and a logo the same thing?

Lauren Atkinson

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Brisbane based graphic designer aiming to help businesses find their unique visual identity. Specialising in logo design

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We often think that a brand and a logo are synonymous and can be used interchangeably. Though a logo is a huge part of a brands image, it is not the only thing that makes a brand. Business owners often wonder what a logo is; a logo is a visual representation of your brand and it’s identity. It is a […]